青年群体购买时尚电子消费品的营销战略研究——以MP6为例

Marketing Strategy for Youth Group Fashionable Consumer Electronics:Taking MP6 as an Example

随着经济的发展,顾客对于产品已经不仅仅满足于其实际效用,还要考虑其外观、品牌等多方面因素。营销战略分析是发现产品所具有的竞争优势的重要途径,它的重要性越来越受到企业的重视。唯有重视事前的营销战略分析,不断提高对事前预测分析的投入,企业才能在多元化产品的竞争中建立优势、保持优势,有效地实现企业的长期发展目标。本文通过对国内外电子产品MP6的营销战略分析,提出国内MP6营销过程中存在的问题及不足,然后结合相关理论进行原因探析,并提出相应的改善措施。

With the development of the economy, the international market competition is becoming increasingly diversified. On products, their practical utilities alone canJt satisfy customers any more. They care also many other factors such as the exterior and the brand. Marketing strategy analysis is one of the sources of a product＇s competitive advantages, whose importance is gaining more and more attention in enterprises. Only through the valuing of the beforehand marketing strategy analysis and continuously raising the input into it can enterprises establish and maintain advantage in the competition of diversified products and realize the long-term development goals of enterprises effectively. Through the marketing strategy analysis of the electronic product Patriot MP6, this essay raises the problems and drawbacks in its marketing process and then inquires with relative theories to recommend corresponding improvement measures.