浅析中国电视栏目的“短命”现象

On Short-lived Programs of Chinese Television

在貌似多样的栏目背后,当前中国的很多电视栏目出现了"短命"的现象。通过电视栏目内在和外在存在的主观客观原因,对该现象进行了研究和分析,认为节目差异化是电视栏目生存与发展的必然之路,并从节目内容、节目表现形式创新等方面提出了建议。

The variety of television programs can not cover the short - lived phenomenon of Chinese television. The subjective and objective reasons which lie in the internal and external TV program are analyzed and suggestions are put forward in the aspect of content and forms of the programs.