论明清陕西商人的精神构架

On the Mental Framework of Shaanxi Mererchants in the Ming and Qing Dynasties

一方水土涵养一方人的精神风貌。陕西地处黄土高原，又是十三朝文明古都所在地，从而育化了明清陕西商人以“忠”为核心价值，以“道”为经营理念，以“勇”为行为特色的精神构架。这种精神构架支撑了陕西商人在明清中国商业史上创造了辉煌业绩，并成为今日发展陕西经济社会的强大精神动力。

People＇s spirit is supported by the land where they live. Shaanxi is located in the Loess Plateau, and is the ancient capital of thirteen dynasties. Thus education received by Shaanxi merchants in the Ming and Qing Dynasties was expressed as ＂loyalty＂. They adopted Taoism as their business philosophy , and ＂courage＂ as their behavior characteristics. The spirit of the framework supported the Merchants in the Ming and Qing Dynasties and then they created a brilliant performance, and this spirit became a powerful social and economic development.