民办高校本科电子商务专业教学改革探索

A Tentative Exploration on the Teaching Reform in E-commerce Major in Non-governmental Universities

随着Internet的发展以及电子商务在全球领域的开展和普及，市场对电子商务应用型人才的需求越来越大。针对电子商务专业存在的培养目标不明确、专业对口就业率低等现象，本文对民办高校电子商务专业本科应用型人才的培养，进行了实践探索。

With the development of internet and the development and popularity of e-business, the market demand for applied talents is growing; As with application-oriented courses, there is a phenomenon of unclear training target, low employment rates, and relying on self-accumulation and self-development of the non-governmental universities. This article puts forward some measures on how to train professional e-commerce talents to adapt to the market, to meet the demand of qualified personnel to conduct the relevant exploration.