旅游者选择外部旅游交通方式的影响因素研究

Research on the Influence Factors of Tourists' Choice Behavior on Travel Model

本文采用因子分析的方法对旅游者选择外部旅游交通方式的影响因素进行了系统研究。研究结果表明旅游者在选择外部旅游交通方式时主要受10项因子的影响,并且各因子的重要性差异不明显。本文的研究结果对于旅游交通、旅行社等相关旅游企业提高产品质量,对于旅游行政主管部门科学地进行区域旅游交通规划均具有重要的参考价值。

Using factor analysis method, this article comprehensively analyses the influence factors of tourists＇ choice behavior on outer travel model. The analysis indicates that there are ten key factors which influence tourists＇ choice behavior on outer travel model, and the difference of the importance among the key factors is not distinct. The results of the study have certain reference values that may help the tourism enterprises such as the transportation company and the travel agency to improve the product quality and help the tourism administration to plan the regional tourism traffic reasonably