VOD点播业务在广电单向网络中的应用

Application of VOD Service in One-way CATV Network

在三网融合的情况下,双向化改造是广电网络发展的重点,但是双向网改需要大量的资金投入,大力开展双向业务还需要更换现有的机顶盒,资金压力在短时间内难以得到缓解,像以前一样单纯依赖收视费已经难以为继,亟需依靠多元化的增值业务以增强盈利能力,为此主要介绍在单向网络环境下开展的VOD增值业务系统。

In the triple play , two-way network transformation is the key to the development of radio and TV network .But the bidirectional transformation need to invest a lot of money , and vigorously carry out two-way business also need to replace the existing set-top boxes , financial pressure is difficult to be sustained in a short time.Like before, only depend on the subscription has been difficult to continue , need to rely on the diversity of value-added services to enhance profitability , this paper mainly introduces the VOD value-added service system to carry out the one-way network environment .