运动鞋款式设计的要素及其应用

The Research of Elements and Application in Sports' Shoes Style Design

目前,我国国产运动鞋普遍存在产品同质化,缺乏设计创意的现象,基于此,从造型、色彩、图案纹饰以及材质等4个因子出发,探讨运动鞋款式设计的要领。研究表明,运动鞋在造型设计上应凸显更加适合设计风格和理念的细腻情感;色彩设计应注重整体色彩表达的内涵、意味以及意境的平衡、和谐、统一;图案纹饰应注意与工艺技术结合,运用创新法则,做到审美性与实用性的统一;材质则应注意在保障运动功能的同时把握材质元素间的组合关系和规律,以辅助造型设计达到凸显设计理念、迎合消费群体心理激辩倾向的总体目的。

At present, China＇ s domestic sports shoes has a phenomenon of widespread homogenization of products and lack of design creativity. Based on this, the paper analyzes the elements of sports shoes design from the four factors which contains modeling, color, pattern ornamentation and material. The study found the firstly the design of sports shoes style design should highlight more suitable delicate feelings in design styles and ideas. Secondly color design should focus on the connotation that the overall color expressed, and keeping balance, harmony and unity . Thirdly the pattern ornament design should combine with the process technolo gy, and the unity of practicability and aesthetics can be achieved with the application of innovation rule. Last the material should guarantee the sports function and keep the combination and rule of material elements at same time, so that it helps to highlight the design concept in order to meet the consumers＇ psychological debate tendency