摘要
作为一种新型的参与式定价策略,PWYW定价策略具有良好的盈利性。文章对这种定价策略的影响因素进行分析,并对未来的研究作出展望。
As a new participatory pricing strategy, PWYW pricing strategy that pay what you want, has a nice profitability which is in conflict with traditional assumption given by rational agent. This paper analyzes on influences of PWYW pricing strategy and look forward future research.
出处
《现代工业经济和信息化》
2013年第20期9-10,17,共3页
Modern Industrial Economy and Informationization
