运用模糊综合评价法评价C2C电子商务信用评价模型方面的创新

The innovations of C2C E-commerce credit evaluation model by using the fuzzy comprehensive evaluation method

C2C电子商务以其不需店面、不用租金的低门槛让很多的商家都参与到了其中,而且,只要有销售意愿都可以免费在C2C网上交易平台销售自己的商品,并且因为其低成本的优势,可以用更加具有竞争力的价格来吸引各地的网民购买。而随着C2C电子商务的发展,其信用方面所存在的问题也日益显现。文章则将通过模糊综合评价法,对C2C电子商务信用评价模型方面进行简要分析。

Many businesses are involved into the C2C E-commerce, because it does not need rent a shop and its rent is free,further- more, they can sell their goods through the online trading platform and no need to pay rent.Besides, because of its low cost advantage, it can have more competitive prices to attract Internet users to purchase.With the development of E-commerce,the credit problems of E-commerce are increasing apparently.This article uses fuzzy comprehensive evaluation method to analyze the the C2C E-commerce credit evaluation model.