高职高专院校基于项目实战的商务文化活动平台构建——以广东松山职业技术学院商务文化节为例

The Construction of Business Culture Platform Based on Project Practice in Higher Vocational Colleges——Taking Business Culture in Songshan Vocational and Technical College as an Example

商务人才的复合性是区别于其他专业的重要特征。高职院校在培养高端商务技能人才的过程中,要立足区域经济对商务人才的要求,构建基于项目实战的商务文化活动平台,在培育社会主义核心价值观的同时,提升学生的四种素质和三种能力,从而增强就业竞争力和职业生涯可持续发展能力。

The difference between professional business people and other professional people lies in their multi - skillfulness. The education of business - skilled people should meet the demand of regional economy for professional business people and create conditions for business cultural activities based on true projects. Besides teaching students the core value of socialism, it is necessary for the school to help students promote 4 personality elements and 3 abilities, so that their professional competition and continual development can be strengthened.