期刊文献+

The Ideal Characteristics and Content of a Database and Its Useful Application in Improving the Effectiveness of Direct Marketing Campaigns

The Ideal Characteristics and Content of a Database and Its Useful Application in Improving the Effectiveness of Direct Marketing Campaigns
下载PDF
导出
出处 《魅力中国》 2013年第23期27-28,共2页
关键词 直接营销 客户 经济学 市场分析 direct marketing database marketing strategies customer loyalty
  • 相关文献

参考文献4

  • 1Berry, M. The New Integrated Direct Marketing[M].England,Gower Publishing Limited,1998.
  • 2West, A.S.D.C. Direct and interactive marketing[M].New York:Oxford University Press,2001.
  • 3Tapp, A. Principles of direct and database marketing:a digital orientation[M].England,Pearson Education Limited,2008.
  • 4Xia,J. Direct marketing principles and practice[M].Beijing,Beijing University of Posts and Telecommunications Press,2000.

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部