打造服务品牌:当前民办社会工作机构的发展取向

Greate Service brand:ways to Development for the Non-governmental Social Work Agencies

2012年底,《民政部财政部关于政府购买社会工作服务的指导意见》正式颁布,第一次从国家层面明确了政府购买社会工作服务的有关规定,在制度建设上取得了关键性突破。民办社会工作机构只有充分认清形势,找准自身定位,打造服务品牌,才能在这一发展机遇期中做大做强自己。

By the end of 2012, the Ministry of civil affairs, the Ministry of Finance issued the 'guiding opinions' about the government purchasing social work service, the first from the national level defined the relevant provisions of government purchasing social work service, achieved a crucial breakthrough in the system construction, provides financial support for the private social work agency in the future development. The private social work agencies should fully recognize the situation, identify their location, building a service brand, to expand and stronger own in this development opportunity period.