广告学专业电脑图文设计课程教学模式的实践与研究

Practice and Research on Advertising Specialty Computer Graphic Design Course Teaching Model

在广告学专业的核心课程——电脑图文设计教学当中,从教学理念、教学内容、教学方法、教学手段与教学效果等方面创新入手,通过综合型创新设计人才培养模式的设立、实务训练为主的案例教学内容设计、成立创业创新工作室提升创意设计的团队协作能力和树立创业创新精神的作品评价体系设定等创新型实验教学方式的运用,对学生的软件掌握能力、实际动手操作能力、岗位适应能力以及理论知识运用能力有一个综合训练过程,培养造就综合素质高、能够全方位思维的复合性设计人才,对推动我校广告学专业的课程体系与教学内容的改革起到推动作用。

In the advertising specialty core curriculum ＂computer graphic design＂ teaching, from teaching philosophy, teaching content, teaching methods, teaching means and other aspects of innovation and teaching effectiveness, through comprehensive training model of innovative desiign establishment, practical training for the lord＇s case teaching content design studio founded entrepreneurship and innovation to enhance creative design teamwork and the spirit of entrepreneurship and innovation works, to establish evaluation system seltings, and innovative use of experimental teaching methods, students＇ ability to master the sof- tware, the actual hands-on capabJility, job adaptability and ability to apply theoretical knowledge with a comprehensive training process and cultivating comprehensive high quality, comprehensive thinking to composite design talent, and it plays a catalytic role to promote our school advertising specialty course system and teaching content.