高校官方微博建设浅谈——基于20所高校官方微博粉丝维护和内容建设的研究

On College Official Microblogging Construction——Fans Maintenance and Content Development Research based on 20 College Official Microblogging

从2010年微博元年至今,微博已成为了个人和官方代表的新宠,高校官方微博作为传播校园文化的窗口,各大高校纷纷加入微博队伍。但高校官方微博仅是处于初级探索阶段,其官方微博的建设大多数仅限于简单的初级模式。本文将对20所高校官方微博粉丝数和微博内容进行分析,在此基础上进行梳理和总结,并对我国高校官方微博的粉丝维护方式和内容建设提出意见和建议。

From 2010 the first year ofmicroblogging to now, microblogging has become the new darling of personal and offi- cial representatives, university official microblogging as a communication window of campus culture, major colleges and uni- versities have joined the microblogging team. But university official microblogging is only at an early stage of exploration, the construction of its official microblogging is limited to a simple majority of the primary mode. This paper will analyze 20 univer- sity official microblogging fans and microblogging content, on this basis, to sort out and summarized, and put forward comments and suggestions on the Chinese college official microbtogging fans maintenance mode and content development.