市场营销专业公共关系学的教学改革与实践

Teaching Reform and Practice of Marketing Professional Public Relations

本文结合公共关系学课程的特点、我校的育人理念及市场营销专业学生的特点,提出了市场营销专业公共关系学课程的培养目标,并对课程教学进行了改革实践和探索.

In this paper, combined with ＂Public Relations＂ course features, our school＇s education philosophy and marketing majors＇ characteristics, this paper proposes marketing professional ＂Public Relations＂ course training objectives, and has made reform practice and exploration on curriculum teaching.