偏锋:从书法、数码艺术到文化产业

To Find a New Path: From Calligraphy to Digital Art to Cultural Industry

作为范畴的"偏锋"源于我国书法理论,后被应用于包括各类艺术和军事、经济、管理等在内的多个领域,并在观念上泛化,与西方所谓"侧适应"、"斜行"、"非正统"、"根茎"、"外现代"等相通。在数码艺术领域,偏锋创意表现为混合媒体的另类技术、访客需要的另类满足、既有作品的另类改编等。在文化产业领域,与之相应的侧向思维主要体现于寻找开发者(或生产者)所构想之外的用途。从偏锋的角度看,产业创新往往意味着另辟蹊径,在不同产业链之间形成新的交叉。

Pianfeng, originated from our national calligraphy theory, and later is applied to different fields including art, military, economy, and management, and it is generalized and related to western conception such as lateral adaptation, oblique movement, unorthodox, ex -modernism, etc.. In digital art, pianfeng innovation means special technology of mixture medium, special satisfaction of visitor need, and special adaptation of existing works. In cultural field, it means finding usage beyong developers conception. From perspective of pianfeng, industry innovation means finding a new path and form new interaction among different industry chains.