艺术品拍卖公司经营策略探究——基于客户管理的视角

Operating Strategy of Artwork Auction Company: Based upon the Perspective of Customer Management

本文基于中国艺术品市场高位调整的情势,指出客户管理对于艺术品拍卖公司因应持续且不断加剧的竞争的重要性,而这一领域的理论探讨现今在学术界却几近空白。文章首先借镜客户管理理论对艺术品拍卖公司客户及其管理现状进行记述和解析,进而从理念培育到制度设计、技术支持、学术导引等层面对艺术品拍卖公司前瞻性的客户管理建设方案进行整体架构。

In high - order adjustment of Chinese artwork marker, customer management plays a significant role in promoting the sustainable development and in strengthening its competitiveness. Referencing to customer management theory, and based upon records and analysis of the current situation of customer of artwork auction company and its management, we further put forward a constructive scheme for customer management from perspectives of conception, system, technology, and academic.