Nash讨价还价公平关切框架下闭环供应链定价机制研究

Pricing Mechanism of Nash Bargaining Fairness Concerns in the Closed-loop Supply Chain

基于纳什讨价还价公平关切理论,通过建模分析,探讨了零售商具有相对公平关切以及制造商和零售商同时具有相对公平关切行为倾向的闭环供应链的定价机制,并用数值分析加以验证.研究表明公平关切行为倾向是零售商和制造商获取其对供应链系统利润分配的一种手段,这种相对公平偏好对闭环供应链系统成员的最优定价决策、效用函数以及闭环供应链系统的效用产生了一定的影响.

Based on the theory of Nash bargaining fairness concerns, the model is built in this paper. We explore the pricing mechanism in the closed-loop supply chain when retailers have relatively fair concern, as well as manufacturers and retailers taking into account relative fairness concerns, and verify with numerical analysis. Research shows that the behavior of fairness concerns is an effective means for retailers and manufacturers as a means to obtain the channel distribution of gains, and this relative fairness preference to produce a certain influence on the optimal pricing decisions of the members as well as the closed-loop supply chain system profits.