移动图书馆用户采纳模型及实证研究

An Empirical Study on Mobile Library User's Acceptance Model

本文基于技术接受模型和计划行为理论,以武汉市部分高校学生为研究对象,建立了高校学生对移动图书馆使用意向的影响因素模型。运用问卷调查方法对高校学生移动图书馆使用意向进行了实证研究。通过SPSS软件和AMOS软件对提出的模型加以验证。得出感知有用性、感知易用性、外部影响、人际影响、自我效能、便利条件、态度、主观规范和感知行为控制是高校学生使用移动图书馆的主要影响因素。

On the basis of technology acceptance model and theory of planned behavior, this paper aimed to construct a conceptual model of factors affecting the mobile library usage, which empirically supported by cases of college students collected in Wuhan as the research object. For purpose of investigating university students＇ use of mobile library intention, basing on the sur- vey afforded by questionnaire, it verified the model proposed by SPSS and AMOS. It was found that the main factors that affecting college students using the mobile library include perceived usefulness, perceived ease of use, external influence, interpersonal in- fluence, self efficacy, facilitating condition, attitude, subjective norm and perceived behavior control.