农村消费者教育:有效开拓农村市场的新举措

Rural Consumers' Education: A New Measurement to Develop Rural Markets Efficiently

农村市场为什么启而去、拓而不广？这是当前值得探讨的一个重要问题。本文从 如何充分调动广大农民购买积极性和主动性角度，分析了当前制约农村市场顺利开拓的三个主观 原因，进而论述了开展农村消费者教育对有效开拓当前农村市场的作用；并对农村消费者教育的 主要内容及现阶段开展农村消费者教育的途径等问题进行了分析。

The reason that rural markets couldn't be developed efficiently is an important problem deserving of present study. This paper, in view of mobilizing the initiatives of peasant purchase, analyzes three subjective rea sons in restricting succesful development of rural markets and the effects of ed consumers, education for developing rural markets efficiently. This paper also analyzes the main contents and Ways of rural consumers, education.