中国传统文化元素在房地产广告中的应用

Application of Chinese Traditional Culture Elements in the Real Estate Advertisement

房产广告作为房地产营销的重要手段,起着推广房产企业项目的作用。中国传统文化元素也因此与房地产商品之间产生了更深层次的联系,本文首先界定了中国传统文化元素的内涵和寓意,奠定整篇文章的前提和基础;其次分析中国传统文化元素在房产广告中的具体应用;最后针对中国传统文化元素在房产广告中的应用提出了一些建议。

Real estate ads play an important role in promoting products of the real estate companies. Nowadays, more and more traditional Chinese culture elements are used. This paper defines the connotation and meaning of Chinese traditional culture elements as the precondition and foundation of the whole article; Secondly, the specific application of Chinese traditional cultural elements in real estate advertising is shown; Finally, some suggestions are put forward for the application of Chinese traditional cultural elements in real estate advertising.