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农产品绿色营销问题探讨 被引量:9

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摘要 绿色消费和绿色营销将是新世纪国际国内农产品市场的主潮流。在国内形成农产品买方市场和国际市场竞争日烈的条件下 ,应积极推行绿色营销 ,综合运用绿色营销组合 ,灵活组合产品、渠道、价格和促销等策略 。
出处 《华中农业大学学报(社会科学版)》 2000年第1期5-7,共3页 Journal of Huazhong Agricultural University(Social Sciences Edition)
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  • 1李晓玲.农产品品牌营销策略探析[J].农村经济,2004(12):26-27. 被引量:25
  • 2翁鸣.入世对我国入境农产品检疫的影响及对策[J].经济研究参考,2000,(96).
  • 3周发明.农产品与市场营销[M].长沙:湖南科技出版社,2001..
  • 4Henneberry, Shida R and Walter J Armbruster.Emerging Roles for Food Labels: Inform, Protect, Persuade [J].Journal of Food Distribution Research,2003,34(3):62-69.
  • 5McCluskey, Jill J and Maria L Loureino.Consumer Preferences and Willingness to Pay for Food Labeling: A Discussion of Empirical Studies. Journal of Food Distribution Research,2003, 34 (3) :95-102.
  • 6Ethier, G R ,G L Poe, W D Scgulze and J Clark.A Comparison of Hypothetical Phone and Mail Contingent Valuation Responses for Green Pricing Electricity Programs Programs [J] .Land Economics,2000,76:54--67.
  • 7Teisl, M F , B Roe and A S Levy.Eco--Certitlcation: Why It May Not Be a "Held of Dreams" [J]. American Journal of Agricultural Economics.1999,81:1066-1071.
  • 8Chan, R Y K.determinants of Chinese Consumers Green Purchase Behavior[J].Psychology and Marketing,2001,18 (4):389-351.
  • 9Lourero, M L, J J. McClusky and R C Mittelhammer. Assessing Consumers Preferences for Organic, Eco-labeled and Regular Apples [J] .Journal of Agricultural and Resource Economics. 2001,26 (2): 404--416.
  • 10Loureiro, M L, JJ. McClusky and R C. Mittelhammer. Will Consumers Pay a Premium for Eco-labeled Apples[J] journal of Consumer Affairs 2002, 36 (2) : 203-219.

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