论卖场人性化服装陈列设计

Discussing on hunmanization of the fashion display design stores

在竞争激烈的服装市场上，所有的服装企业都很注重品牌的塑造和推广，而一个好的服装卖场展示设计对服装的销售有着不小的积极作用。符合人的心理、生理的卖场环境设计不仅能提高展示美感，还能激发消费者愉悦、舒适的购买情绪。这也是当今。享受购物”的理念实践。

In the competitive clothing market, all clothing enterprises pay attention to modeling and promoting their brands, while a good display design for the clothing store plays an important role in the clothing sales. The store environment both fit for the consumers＂ psychology and physiology doesn＇t only improve the display beauty, but also inspires their pleasant and comfortable shopping mood, which is nowadays the practice of the philosophy ＂ enjoying shopping.