关于旅游标示表述、表义及构成的规范研究

Standardization Research into Definition and Composition of Tourist Signing

通过辨析旅游标识、旅游标志、旅游标示、旅游解说等相关表述差异,遵循用语规范原则以及充分反映标志、告示、指示含义的研究要求,确立旅游标示这一规范用语,进而从设置目的、形式及适用范围三个方面明确旅游标示的规范表义,并最终提出旅游标示的概念。在此基础上以旅游标示的具体设置目的为分类依据,规范构建包括旅游解说标示、旅游导向标示、旅游安全标示和旅游管理标示四大类的旅游标示系统。旅游标示表述、表义及构成的规范研究为旅游标示进一步的理论研究及设置实践提供了必要的科学前提与研究基础。

Compared with implication of some similar words in Chinese, the term ＂Tourist Signing＂ is fixed, which is following the law of words standardization and the request of meaning. By analyzing purpose, pattern and sphere of application, ＂Tourist Signing＂ is clearly defined and interpreted. Furthermore, types of tourist signing, including tourist signing for interpretation, tourist signing for guiding, tourist signing for safety and tourist signing for management are worth being discussed for scientific research and practice in future.