基于SWOT的图书馆移动阅读服务探析

The Analysis of Library Mobile Reading Service based on SWOT

随着移动通信技术的迅猛发展,移动阅读成为阅读的一种新方式,其融合了传统纸质媒介的书写和互联网的交互等内容,图书馆的移动阅读服务也日渐成为研究的热点话题。文章运用SWOT分析法分析了图书馆发展移动阅读服务的优点、缺点、机遇与威胁,并提出了图书馆开展移动阅读服务的相关策略。

With the rapid development of mobile communication technology these years, combining the con- tent of the traditional printing writing and the interaction of the internet, the mobile reading service is becoming a hot reading style. Based on the brief introduction of the concept and the character of mobile reading services, the paper uses the method of SWOT analysis to analyze the advantages,the weaknesses, the opportunities and the threats of the library mobile reading services. At last the paper discusses the future of mobile reading ser- vices.