高校学生网站管理的理论与实践——以“年轻时代网”为例

Theory and Practice in College Student Website Management——Take Youngtime as an Example

从媒介管理的角度来说,高校学生网站管理需要解决三大问题:一是如何进行团队建设,解决群体目标与成长适应问题;二是如何进行制度建设,解决权责边界与奖惩分配问题;三是如何进行文化建设,解决历史积淀与价值认同问题。这三个问题既相互牵引、层层递进,又相互交织、彼此渗透。要解决这三个问题,策略之一是系统思考个人成长与组织发展的关系,建立学习型组织;策略之二是针对校园网站管理的双重属性,创新媒体管理制度;策略之三是融合网站组织任务与学校专业特色,培育校园网络文化。

From the perspective of media management, three main problems need to be solved in the college website management. The first problem is how to construct the team, including clarifying team objective and making plans for team growth and adaptation. The second problem is how to construct relevant systems so as to make clear the difference between power and responsibility, rewards and punishment. The third problem is how to cultivate culture so as to realize historical precipitation and value identity. These three problems are interrelated and involved with each other. Three strategies can be adopted to solve them. The first one is to consider relationship between personal growth and organization development systematically, and to construct the learning organization. The second one is to make innovation of media management institution in view of the duality of college website management. The third one is to integrate organization tasks and professional characteristics so as to cultivate internet culture.