VI设计在城市品牌形象建设中的应用

Application of VI Design in Urban Brand Image Construction

概述了城市VI设计的内涵和作用,分析了我国城市品牌形象发展的现状,探讨了一些城市在构建城市品牌形象中常见的诸多问题,从而说明VI设计在城市品牌形象建设中的重要性,并结合城市自身特征,通过实例分析了在我国城市品牌形象建设中VI设计的应用。在此基础上,提出了VI系统在城市品牌形象建设中所具有的现实意义。

It overviewed the connotation and function of urban VI design, analyzed the present situation of the urban brand image development, discussed some common problems in city brand image, so as to illustrate the importance of VI design in city brand image construction.Combined with the characteristics of city, it analyzed the application of city brand image construction in the VI design by examples.On this basis, it put forward the practical significance of VI system in the construction of urban brand images.