产品复合隐喻设计方法研究

Research on the Multi-metaphor Product Design Method

根据目标物和来源物之间特征的相似性匹配特点,可将隐喻细化为造型隐喻、功能隐喻和情境隐喻,按照产品设计特征获取、特征相似性判断、特征关系结构匹配、产品设计语意生成和产品创新设计实现5个主要阶段的流程,详细论述了产品复合隐喻编码方法。最后,以"福禄灯"设计为例,提出了产品复合隐喻设计方法的主要特征和编码过程。

According to the similarity matching characteristics, the metaphor can be refined to styling metaphor, function metaphor and context metaphor.Following the design features extracting, features similarity judgment, features relationship structure matching, semantics building and product creative design, it discussed the product multi-metaphor coding method.Finally, as a example, ＂Fulu-light＂ design is used to explore the main features and coding process of multi-metaphor coding method.