建立企业战略性企业文化方法

Method to Establish Strategic Enterprise Culture of Enterprise

企业文化是企业意识形态的反应,其包含的价值观和信仰会影响组织中各个战略业务单元的工作氛围和决策方式,其对组织战略选择、战术选择有最直接的影响。文章分析战略性企业文化在企业中的作用,试探寻建立具有战略性的企业文化从而提升企业竞争力,最终实现"文化为王,战略制胜"。

Corporate culture is the reflection of the corporate ideology. Corporate culture contains values and beliefs affecting working environment and decision - making model of each strategic business unit in the organization, and it directly influences the choice of organizational strategy and tactics. The impact of strategic corporate culture is analyzed, in order to establish strategic corporate culture and to enhance the competitiveness of enterprises, realizing the goal of ＂culture dominates, strategy wins＂.