试论企业生态文明建设的价值目标

On the Value Target of the Enterprise Construction of Ecological Civilization

企业作为生态文明建设的主体,应当确立相应的价值目标,改变以往为"实现利润最大化"而淡化乃至罔顾社会效益和生态效益的价值追求。企业生态文明建设作为企业的一种发展对策或者发展行为,首先要融入到企业的发展目标中,在处理好企业与自然、社会关系的基础上,实现经济效益、生态效益和社会效益的有机统一。实现企业生态文明建设的价值目标,必须处理好三种关系,实现三个转变,奠定其物质基础,并进行企业文化、企业制度、企业形象设计等全方位的生态化导向的创新。

For quite some time, The developing goal of enterprises had been determined as ＂to achieve maximum profits＂ . In the pursuit of economic benefits, enterprises always had paid the expense of the social benefit and ecological benefit, caused serious ecological environment problems. As a development strategy or the behavior, the enterprise construction of ecological civilization ought to integrate into the enterprise devel- opment goals, handle the relationship between enterprises and nature, society, achieve the unity of economic benefit, ecological benefit and social benefito To implementation their target of construction of ecological civi- lization, the enterprise must handle three relations, implement three change, carry forward the ecological ori- ented comprehensive innovation, that consist of the mode of production, technology, system and corporate cul- ture, corporate image design.