摘要
从准确定位、阵容豪华、追求时尚、注重宣传、强化互动、训赛规范、保障得力等七个方面全面细致地剖析了体育综艺节目"明星跳水秀"的推广模式;并对普及跳水项目知识、展现体育娱乐和德育功能、赢得丰厚经济回报等推广效益作了阐述。笔者结合剖析与阐述的内容,对体育项目推广的启示进行了思考。
Based on the accurate positioning, luxury lineup, the pursuit of fashion, pay attention to publicity, strengthening the interactive, training standards, ensuring the effective detailed comprehensive analysis in seven as- pects, such as the sport variety show ＂star diving show＂ marketing model; Show and to popularize the diving project knowledge, sports entertainment and the moral education function, the lucrative economic returns etc. Promote effi- ciency in this paper. The paper analyzes and expounds the content, the revelation on the popularization of sports thinking.
出处
《南京体育学院学报（社会科学版）》
2013年第5期54-56,共3页
Journal of Nanjing Institute of Physical Education
