超市商品英语促销词的语篇功能与特征

English Text in Supermarket Promotion: Stylistic Functions and Features

超市促销词通过信息功能传达商品的信息内容,通过情感功能培养读者积极的情感,通过意动功能促成读者的购买欲望。本文分析了英语超市促销词信息功能的语篇体裁结构,情感功能的常用词汇和第二人称主导,意动功能的修辞短句和语篇类型。

English text in supermarket promotion delivers goods information through informative function, culti- vates positive readership affection through affeetive function, and increases buying desire through conative func- tion. This paper attempts to analyze the generic structures in informative function, the frequent words and second person dominance in affective function and the rhetoric sentences and text types in eonative function.