网络语境下高校校报创新发展的思考

Considerations on the Innovative development of the university Newspaper in the Network Context

校报是高校校园里占主导作用的校园媒介,长期以来,它在提高师生思想水平、传播校园文明等方面发挥了重要作用。随着科技进步和社会的发展,网络作为新的信息传播媒介,在人们的日常工作和生活中得到越来越广泛的普及和应用。在网络的强烈冲击下,校报这一具有百年历史的传统传播媒介遇到了前所未有的危机,面临着严峻的挑战。在新的形势下,校报必须与时俱进,把握和利用网络现代技术的优势,走创新发展之路。

School Newspaper is a media playing a leading role on the campus of colleges and universities. For a long time, it has taken an important place in improving the teachers and the students＇ ideological level and spreading the campus civilization .With the scientific and technological improvement and the social development, internet ,as a new information mass media, has been more and more widely spread and applied to people＇s routine duties and day-to-day life. However, the school newspaper, the traditional mass merlia with a history of lOOyeas, is confronted with unprecedented crisis and severe challenge under the strong impact of the internet. In the new circumstance, school newspaper must keep pace with the times and insist on innovation development.