我国不同群体赛事旅行意念释析——以2011年深圳第26届世界大学生运动会为例

Intention of Traveling for Watching Sports Games in China——As Seen From 26^(th) World Universiade in Shenzhen

运用问卷调查、访谈,数理统计和文献资料等方法,对2011年深圳世界大学生运动会不同类型群体参与体育赛事激发旅行意念进行问卷调查统计分析,探索体育赛事对不同群体体育旅游意念潜能的促进作用。结果表明,体育赛事影响不同群体旅行意念。当今体育赛事功能渐渐显示上升潜力为社会做出重大贡献,不同群体的人们正是利用参与大型体育赛事,使得他们体育旅行意念欲望得到不同程度激发、调动和增强,从而达到实现旅行的目的和愿望的满足。

Statistics of different people＇s intention of traveling for watching sports games were investigated through questionnaire, interview, mathematical statistics and literature study. These people all watched the 26th World Universiade. It was shown that people from different background had different intention of watching the sports games. To promote the sports industry in China, it was necessary to promote traveling for watching the sports games.