孔子学院发展对健身气功海外推广之启示

Enlightenment of Health Qigong Overseas Promotion Seen From Confucius Institute Development

文化是世界各国行销世界的法宝,健身气功作为中国传统文化的优秀代表如何才能在世界上大行其道需要开拓性的视野。文章以孔子学院海外发展的成功经验为借鉴,提出健身气功海外发展的策略:将健身气功内容纳入孔子学院教学体系、实现健身气功产业化发展的道路、坚持健身气功海外推广的"民间化"道路、拓展健身气功海外推广受众群的外延、建设健身气功海外教学基地。

Culture is the symbol for a nation throughout the world. Health Qigong best represents the Chinese traditional culture. Based on the successful experience of the overseas Confucius Institute, the author puts forward strategies for overseas development of Health Qigong. Health Qigong should be included into the teaching system and go to the market. Promotion of Health Qigong should focus on the ordinary people and build overseas teaching base of Health Qigong.