社会舆论、群体意志与话语互动——流行语义生成的实证研究

Social Opinion, Collective Will and Discourse Interaction: An Empirical Study on the Perceptions of Chinese Catchphrases

流行语义(即流行语的语义)是感受性的文化含义,是当下中国社会舆论和群体意志的重要来源。法国哲学家塔尔德的"模仿律"为证实这种主观性、群体性的话语意义提供了方法论上的指导。由38份深度访谈构成的质性研究表明:流行语的传播本质上是情绪和意志的社会互动。流行语义中存在着共通的信念和欲望,通过社会模仿而扩散并逐渐固化,公共舆论和普遍意志因此实现;经由时间的检验,民间意志争夺到了当下中国社会的部分话语权和价值观。流行语义的研究为符号的公众意义的建构乃至社会意志的实现路径提供了切近的实证案例。

By selective cases interview, the connotation of Chinese catchphrases are studied empirically. It is combined by emotion and intention which comes from social interaction. The connotation goes deep into rationality and becomes the popular hobby of language habit, and expresses the general will. Chinese catchphrases are nearest live examples to explain the origin of public signal＇s meanings.