情绪记忆与娱乐本性对微博表达的影响——一项关于微博评论的个案分析

Influence of Emotional Memory and Nature of Entertainment on the Microblog's Content Expression: A Case Study of Microblog Comment

文章通过对样本微博评论的分析,发现微博评论中一些观点的形成是基于长期记忆而非该条微博的具体事实,研究还发现微博中的言论跟帖并非完全是网民科学认知的理性表达,绝大多数评论内容不仅有情绪化倾向,而且具有调侃、娱乐以及率性、随意的倾向。本研究的另一个发现是评论者在微博评论中的立场表达与该微博用户是否实名、是否加"V"关联度较低。

By analyzing samples on microblog comment, the article draws a conclusion that the formation of some points of microblog comments are based on a review by the long form of cognitive memory rather than the as- sessment of the specific facts of microblogs. The study also finds that the remarks of microblog users are not entirely rational expression of cognitive science, and many contents are not only emotional, but also with ridicule, entertain- ment, whims and casual tendencies. Another conclusion is that low is the correlation between reviewers＇ comments on the microblog expression, the microblog user＇s real name, and adding of ＂v＂.