西藏对外传播的现实困境及其应对

Tibet's International Communication: Dilemma and Solutions

作为国家对外传播战略一部分的西藏对外传播,面临西方政治偏见和意识形态"壁垒"、西方受众的想象心理与现实差异和本质主义与构建主义形象观的对立等现实困境,需要我们正确认识和客观看待,在坚持自身原则的基础上,通过适当的"调适",以恰当的方式消除中外、中西对西藏形象呈现和认知的鸿沟,实现西藏对外传播的战略目标,服务于国家利益。

As an integrated part of China's international communication, Tibet's international communication is faced with western political bias, ideological obstacles, western readers' psychology, crash between Essentialism and Constructivism. In order to serve the country's interests and fulfill Tibet's international communication, there is a need to eliminate the traditional western Tibet's image and narrow gaps between China and western. In the process our principles should be insisted.