徐州旅游纪念品设计与开发探讨

Discussion of Design and Development of Tourist Souvenirs in Xuzhou City

徐州拥有独特丰富的旅游资源,其旅游纪念品的设计开发也越来越受到重视。通过对徐州旅游纪念品的开发现状进行分析,针对旅游纪念品存在的问题提出建议,探讨了徐州旅游纪念品设计开发的具体思路,以推动徐州旅游业的进一步发展。

There are rich tourism resources in Xuzhou city and more and more attention has been paid on the design of tourist souvenirs. By analyzing the status of Xuzhou tourist industry , especially the problems of design and development of souvenirs , the paper discussed the path to promote the further development of the tourist industry in Xuzhou and the concrete policies to develop the tourist souvenirs.