基于模糊朴素贝叶斯方法的客户消费行为预测研究被引量：1

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摘要面对当前日益竞争的市场环境,以客户消费为研究对象,以客户消费因子为关键点,提出了一种基于客户消费行为预测的模糊朴素贝叶斯方法。针对客户消费影响因子所呈现的连续及离散性,分别建立了相应的模糊表示方法,以此为基础,对客户消费行为预测建立了朴素贝叶斯方法,并用实例对提出的方法进行了分析说明。

作者杨琼唐振平陈建华蒋建军韦海峰

出处《湖南科技学院学报》 2013年第12期122-127,共6页 Journal of Hunan University of Science and Engineering

关键词客户消费模糊表示法朴素贝叶斯方法

参考文献19

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