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论广告教学与实践应用

Analysis of Advertising Teaching and Practical Application
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摘要 广告经过长期实践应用已形成自己的理论体系,发展为一门独立学科。我国近年来广告教育的兴起,已培养了一大批广告专业人才,提升了中国广告业的整体水平,广告业的发展在促进经济发展的同时也方便了人们的生活。广告教育如何培养学生在实践中服务社会发挥作用,设计出更多更好的作品,在教学中要打破常规,创新思路,逐步改革以整合目前的教学内容体系。 Through long-term practice,advertisment has formed his own theory system, the development as an independent discipline. In recent years, the rise of advertising education in our country, has trained a large number of advertising professionals, improve the overall level of China's advertising industry, the development of the advertising industry to promote the development of economy at the same time also convenient people's life. Advertising education trains students in practice to promote economic development to serve the society to work, to design more and better works, breaking the conventional teaching and innovative ideas, integrating the current teaching content system reform step by step.
作者 冯晶
出处 《吉林师范大学学报(人文社会科学版)》 2013年第6期112-114,共3页 Journal Of Jilin Normal University:Humanities & Social Science Edition
关键词 广告产业 社会实践 广告教育 advertising industry social practice advertising education
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参考文献2

  • 1金立其.广告学——理论实务案例实训[M].北京:高等教育出版社.2010.
  • 2篓炳林.广告理论与实务[M].北京:高等教育出版社,2010.

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