高校校报文化版面创新研究——基于《光明日报》文化版面内容分析的启示

Approach to the Innovation of the Cultural Pages of University Newspapers——Revelations from the Analysis of the Cultural Pages of Guangming Daily

长期以来,高校校报文化版面主要以文艺副刊形式出现,其形式和内容相对单一、琐碎,往往成为新闻版面的补充甚至附庸。为加强高校校报文化版面的创新,运用内容分析法对国家级报刊《光明日报》主要文化版面进行分析,发现近年来《光明日报》文化版面相关文章数、配图数、栏目数均大幅度增长,选题策划紧扣国家文化政策,稿件类型灵活多样,注重深度报道和发表评论性文章。由此可见,要开拓高校校报文化版面的新天地,就不仅要重视高校校报在大学文化建设中的作用,还要加强高校校报文化版面的选题策划,加大文化版面的配图数、栏目数,精心打造高校校报的视觉文化,同时加强校报文化版面编辑队伍和评论员队伍的建设。

For a long time, the cultural pages of university newspapers mainly take the form of literary supplement, and its form and content are relatively simple and trivial, which often become subservient to and supplement for news pages. To strengthen the innovation of cultural pages of college newspapers, we analyzed the cultural pages of the national newspaper Guangming Daily with content analysis methods, and found cultural related articles increased significantly with number of figure captions and columns in recent years. The subject planning is closely linked to national culture policies and different types of manuscripts. The editors pay attention to the depth of coverage and commentary. Therefore, we suggest to further emphasize the role of college newspapers in the university cultural construction, strengthen the subject planning in the culture pages of college newspapers, forge the visual culture of college newspapersby adding more figure captions and columns, and to develop the the teams of editors and commentators for the cultural pages of university newspapers.