浅析房地产企业文化建设过程中存在的问题及对策——以碧桂园为例

Brief Analysis of the Problems and Countermeasures in the Cultural Construction of the Real Estate Enterprises——Taking Country Garden as an Example

本文从房地产企业文化建设的角度对当前房地产企业文化进行研究,把目前在文化建设过程中表现出的问题和具体的解决策略进行综合考虑,在综合多学科相关理论的基础上,通过对房地产企业内在特点的分析,探讨了当前房地产企业的文化建设实践中若干值得关注的问题,对部分与实践有异的传统观点作了重新诠释,并根据系统分析的结果为房地产企业的文化建设进一步发展提供相关依据和理论支持。

This article, from the perspective of cultural construction of the real estate enterprises, carries out a research on the current real estate enterprise culture with a comprehensive consideration of the problems presented in the process as well as the solving strategies. Based on relevant theories of different disciplines, and through the analysis of the internal characteristics of real estate enterprises, the paper discusses some concerns of the practice of current real estate enterprise cultural construction, and draws new interpretations of some traditional views which conflict with the practice. And according to the results of the analysis of the system, the article provides some refer- ences and theoretical support for the further development of the real estate enterprise cultural construction.