文本—技术—语境:传媒人类学(Media Anthropology)的谱系

Texts,Technologies and Contexts:the Genealogies of Media Anthropology

随着传媒时代的发展,在理解人类社会新问题的实践中,人类学家向传媒研究投射了更多关注的目光,由此生发了在传播学与人类学交叉领域进行的理论实践,即传媒人类学研究。从文本、技术和语境三个方面,系统梳理传媒人类学发展的历史脉络,无疑能为传媒人类学的理论本土化,提供系统的理论谱系和参照点。

With the development of the media age, in the practice of understanding human socie-ty, the anthropologists have paid more attention to the media research, resulting the cross theory and practice in the field of Communication and Anthropology study, i.e. the media anthropological re-search. From the three aspects of texts, technologies and contexts, the paper explores the historical development of media anthropology, which undoubtedly, would provide the theoretical pedigree of the media anthropological theory and point of reference for theoretical localization.