浙茶集团茶叶品牌建设与发展路径

Tea Brand Construction and Development of Zhejiang Tea Group

品牌是企业的核心竞争力,浙江省茶叶集团股份有限公司为适应市场需要,从注册设计品牌商标、树立品牌信誉、扩大品牌影响力、发挥品牌效用、维护品牌声誉等方面不断完善浙茶集团品牌。经过多年的坚持,浙茶集团品牌建设取得显著成效,促进了企业持续平稳发展。面对国内外经济形势的变化,浙茶集团将通过提升企业软实力,打好品牌建设基础,创新产品和经营模式,扩大品牌营销,应用信息化技术,构建品牌营销网络,助力品牌传播与管理,从而实现企业发展目标。

The brand is the core competitiveness of an enterprise. In order to meet market demand, Zhejiang Tea Group Co., Ltd. improves the Zhejiang tea group brand from registering brand trademark design, building brand reputation, expanding brand influence, developing brand effectiveness and maintaining brand reputation. Alter years of insistence, the construction of Zhejiang tea group brand has made significant achievements, which promoted the enterprise＇s sustainable and stable development. Due to the change of the economic situation at home and abroad, Zhejiang tea group will realize its developing goal through enhancing the enterprise soft power, building the foundation of brand construction, innovating the products and management model, expanding brand marketing and constructing its network, and applying information technology.