电视相亲节目的同质化因素与异质性创新研究

Homogeneity and Heterogeneity of TV Hit Shows

作为一种为未婚男女提供电视相亲平台的节目类型,电视相亲节目不仅创造了收视奇迹,为两情相悦的男女嘉宾提供配对成功的良机,而且在中国当下社会文化语境中,还延伸到婚恋观念、个人价值、人际交往、家庭关系等话题,甚至涉及社会思想、文化等方面,成为中国电视文化50多年来的一个较有特色的节目类型。在一种比较研究的视野下,结合历史研究、作品研究、类型研究、文化研究等方式,研寻中国电视相亲节目的同质化与异质性,从而透析它们在产品定位、叙事规则、营销手段等方面表现出来的同质化倾向与差异性发展策略。

As a type of program for the unmarried men and women to provide the television dating platform, TV hit shows not only have created a ratings miracle, provided successful pairing for the male and female guests an op portunity to get to know each other, but also, in the Chinese contemporary socio cultural context, have stretched to the concept of marriage , personal values, interpersonal relationships, family relationships and other topics ex-tensively, even involving social political, ideological, and cultural aspects. Such programs have become a very im portant type of program over 50 years in Chinese TV culture. This paper attempts, in a kind of comparative re-search of perspective, to combine historical research, works research, cultural research, etc. to find out the hom ogeneity and heterogeneity of Chinese TV hit shows, thus dialyses their product positioning, narrative rules, mar-keting tools other aspects of performance out differences and continuity.