摘要
从2009年开始,相亲节目就成为了中国电视节目创作的热点。电视节目相亲热潮与社会的进步、媒介的发展、人的价值观念的改变息息相关。纵观现今国内各级电视媒体,电视相亲节目至少有40多档,而这些节目或多或少都出现了同质化的现象:相似的节目服务功能、共同的国外类型节目引进、相通的真人秀节目形式等。在激烈的竞争中,这些内容相近、形式类似的相亲节目究竟该如何寻找到突围之路,通过对几个热播相亲节目的横向比较,总结剖析了相亲节目差异化竞争的策略:明晰节目定位与提升制作水准。
Beginning in 2009, blind date TV Show has become the hot spot of the television programs. The popu-larity of blind date TV Show is a result of social progress, media development and change in value. To observe to-days domestic television media at all levels, we may find there are over forty files of date type of program. These programs are more or less appearing the phenomenon of homogenization: similar program service function, same foreign program type, common forms of reality TV show, and so on. In the fierce competition, how can these programs similar to each other find their own differences in the development of the road? This article, in order to compare several popular blind date TV shows, analyzes the strategy of "differentiation": clear program localiza-tion and improvment of production values. We hope our article, on the analysis of blind date TV Show, can proivde some enlightment for programmer, thereby futher improing program production level.
出处
《重庆邮电大学学报(社会科学版)》
2013年第6期85-90,共6页
Journal of Chongqing University of Posts and Telecommunications(Social Science Edition)
关键词
电视
相亲节目
同质化
差异化
TV
blind date TV Show
homogenization
differentiation