电视相亲节目的同质化与差异性——《非诚勿扰》与《我们约会吧》的比较分析

Homogeneity and Difference of Television Blind Date Shows:Comparative Analysis of You Are the One and Let Us Date

细数目前国内各类型的电视相亲栏目,大大小小不下20个,各电视台为了保证收视率,都挖空心思大做文章,力争在同质化的现状中突出其特色。以目前最具人气的相亲栏目《非诚勿扰》和《我们约会吧》为研究对象,从栏目包装、模式、主持人和嘉宾四个方面进行了比较,探讨了它们的同与异,进而肯定电视相亲节目同质化中的差异性竞争策略,认为这是电视相亲节目发展的必由之路。

There are even more than 20 similar programs in domestic television programs. In order to ensure the television rate, each program tries its best to show its advantages. This paper took the most popular blind date shows ：You are the one and Let us date for examples. From the four aspects of program package, program mode, program hosts and program guests, the paper analyzes the two programs, discusses the similarity and difference between the two programs, and then affirms the homogenization of different competition strategy, and considers this is the only way to the development of television blind date shows.