当前煤炭企业营销管理改革途径探究

Current Coal Enterprise Marketing Management Reform Ways to Explore

从目前研究状况来讲,仍未能在相对规范的营销体系框架下来进行。而应在整体视阈下来考察营销管理,即将产品选择、定价、分销渠道、促销等要素纳入其中。由于煤炭属于生产要素类产品,使其无法完全依照商品市场条件下的营销管理模式来展开工作。为此,应着重从产品、价格、渠道,以及政府权利和公共关系上来下工夫。

From the current research status of speaking, is still to relative standard marketing system frame down for. And should be in whole perspective down on marketing management, the product selection, pricing, distribution channel, promotion and included in the elements. Because of coal belongs to the factor of production products, make its can＇t completely in accordance with the commodity market conditions marketing management mode to start working. Therefore, we should emphatically from the product, price, channel, and government rights and public relations efforts came up