基于旅游人类学视角的古村落旅游开发研究——以浙江省江山市廿八都古镇旅游开发为例

Study on the Development of Ancient Village Tourism Based on the Perspective of the Anthropology of Tourism——Take the Ershibadu Tourism Development in Jiangshan for example

古村落作为我国最大的文化遗产,备受现代游客的青睐。在现代化进程中,古村落的真实性及商业化在一定程度上不仅影响着传统文化的本质内涵,也影响着游客的精神体验。本文在探讨古村落文化真实性与商业化的基础上,结合廿八都旅游开发所遇到的瓶颈,进而反思在现代旅游中古村落文化的保护与传承、真实性、商业化及游客精神体验之间微妙的动态平衡关系。

As our greatest cultural heritage, ancient village has attracted more and more modern visitors ot all ages. In the process of modernization, the authenticity of ancient villages and commercialization not only affects the essence of traditional culture, but also affects the tourists＇spiritual experience in the certain degrees. Based on the study of ancient village cultural authenticity and commercialization, combined with the tourism bottlenecks encountered in the development of Ershibadu, the text reflected the subtle dynamic balance in the relationship between the ancient village protection and preservation of cultural heritage, authenticity, commercialization and tourist mental experience in modern tourism.